As part of my role at NUBU, I shaped the brand’s narrative through strategic content creation and creative project management. Over five years, I was responsible for all written communication, crafting press materials, and managing NUBU’s digital presence on Facebook and Instagram. This involved not only writing compelling social media and editorial content but also developing a cohesive tone of voice that aligned with the brand’s aesthetic and vision.
Beyond content, I oversaw key projects, ensuring seamless collaboration between designers, artists, and external partners. From coordinating creative talent to managing production timelines, I helped bring NUBU’s campaigns and collections to life. My work contributed to establishing the brand as a leading voice in contemporary fashion, strengthening its cultural presence both locally and internationally.